commerce.app
$49
$89
$129
01Northwind Commerce
Headless Woo Storefront
Northwind Commerce
WooCommerceNext.jsGraphQLPerformance
$ open_for_projects --q3
Custom WordPress Development
Engineered with AI
Automation & Scale
I architect custom WordPress platforms and the AI systems that run behind them automation workflows, trained chatbots, and intelligent WooCommerce integrations layered onto fast, scalable code. Clean architecture, measurable speed, zero compromises.
ACF ProREST APICustom PluginsWooCommerceHeadless WPPHP 8.3AI AutomationChatbotsWorkflow Engineering
TTFB
130ms
Uptime
99.97%
Req/s
1240
120+
PROJECTS DELIVERED
4+
YEARS PROFESSIONAL EXPERIENCE
97/100
LIGHTHOUSE SCORE
32
Custom plugins
00About
I build WordPress systems
that scale, perform, and last.
I'm Muhammad Hamza Mouzam, a Senior WordPress Developer engineering high-performance systems for teams that have outgrown page builders. My work spans custom WordPress architecture, WooCommerce platforms at scale, payment gateway integrations, and REST/GraphQL API systems, shipped for clients across healthcare, e-commerce, publishing, and SaaS.
I specialize in performance engineering, security hardening, and Core Web Vitals, the layer most WordPress developers skip. Every system I build is designed for long-term scalability from day one: typed data layers, tested plugin architecture, and infrastructure that holds up under real traffic, not just a demo.
Alongside core WordPress engineering, I build the automation layer businesses now expect: AI chatbots trained on your own content for support and lead qualification, workflow automation connecting WordPress and WooCommerce to your CRM, inventory, or internal tools, and AI-assisted content and product systems that cut manual busywork without handing over control of your platform.
Specialization
WooCommerce at scaleHeadless WordPressPlugin engineeringPerformance & Core Web VitalsAI automation & chatbots
Senior Developer
Hamza Mouzam
01What I build
Services engineered around your product, not a template.
Custom WordPress Development
Bespoke themes & systems engineered from the ground up.
- ▸ACF Pro architecture
- ▸Custom themes
- ▸Headless / REST + GraphQL
Plugin Engineering
Production plugins built for scale, security and longevity.
- ▸OOP & PSR-12
- ▸Unit tested (PHPUnit)
- ▸WP.org release ready
Performance & Core Web Vitals
Audits & rewrites that move sites into the top 1% of speed.
- ▸TTFB < 200ms
- ▸Edge caching strategy
- ▸Asset & DB optimization
WooCommerce at Scale
High-traffic stores with custom checkout & ERP integrations.
- ▸Subscriptions & Memberships
- ▸Custom payment gateways
- ▸B2B & multi-currency
AI Chatbots & Virtual Assistants
Custom-trained assistants for support, lead qualification, and on-site product discovery.
- ▸Trained on your own content & docs
- ▸Human handoff & escalation logic
- ▸Native WordPress/WooCommerce embedding
AI Workflow Automation
Connecting WordPress and WooCommerce to your stack, CRM, email, inventory, ERP with AI-driven logic in between.
- ▸n8n / Zapier / Make orchestration
- ▸Custom API integrations
- ▸Trigger-based, event-driven automations
WooCommerce AI Integrations
Smarter storefronts — AI-driven product discovery, automated content, and follow-up.
- ▸AI product search & recommendations
- ▸Automated review summarization
- ▸AI-assisted abandoned-cart recovery
AI Content & Editorial Systems
AI-assisted publishing pipelines for Gutenberg-native sites — without losing editorial control.
- ▸AI-assisted drafting & editing tools
- ▸Automated SEO metadata generation
- ▸Structured content tagging & classification
02Expertise
A focused toolkit, deeply mastered.
Core Stack
WordPress / PHP 80%
JavaScript / TypeScript0%
MySQL / Redis0%
REST + GraphQL0%
Ecosystem
WooCommerce0%
ACF Pro / Meta Box0%
Headless (Next.js)0%
Gutenberg / FSE0%
AI & AUTOMATION
OpenAI / Claude APIs0%
LangChain / RAG Pipelines0%
n8n / Zapier / Make0%
Vector Search (Pinecone / Weaviate)0%
03How I work
A predictable process. Engineered outcomes.
Discovery
Audit, goals, constraints. We define what 'done' looks like.
Architecture
Schema, integrations, performance budget. Engineering on paper.
Build
Iterative delivery. Reviews every Friday. Clean, tested code.
Launch & Optimize
Rollout, monitoring, and a 30-day performance pass.
editorial.app
02Apex Publishing
Editorial Block CMS
Apex Publishing
WordPressACF ProGutenbergTypeScript
portal.app
● online47 sites
03Lumen Health
Patient Portal Plugin
Lumen Health
PHP 8.2REST APIOAuth 2HIPAA
multisite.app
● online47 sites
04Forge Studios
Multisite Network
Forge Studios
WP MultisiteComposerGitHub Actions
marketing.app
stat
98
stat
1.2s
stat
+42%
05Halcyon SaaS
Marketing Site Engine
Halcyon SaaS
WordPressACFTailwindSEO
api.app
POST /api/v1/bookings
{
"id": "bk_2k4z",
"status": "confirmed"
}
→ 201 · 84ms
06Atlas Travel
Booking & Calendar API
Atlas Travel
REST APICronStripeWebhooks
analytics.app
stat
98
stat
1.2s
stat
+42%
07Vega Metrics
Analytics Dashboard
Vega Metrics
WP RESTReactRechartsRealtime
dashboard.app
stat
98
stat
1.2s
stat
+42%
08Quill Academy
Member Hub & Gating
Quill Academy
MemberPressACFStripeEmail
05Case studies
The story behind each build.
Brief, constraints, architecture and shipped outcome — written like an engineering log.
CS-01Northwind Commerce
Replatforming a 12M-product Woo storefront
WooCommerceHeadlessPerformance
Migrated a legacy storefront to a headless Next.js + WooGraphQL stack with edge caching. Built a typed product schema and a Redis-backed cart layer.
- −71% Time to First Byte
- +18% conversion in Q1
- Lighthouse 98 across catalog
⚡ +71% performance increase
northwind-commerce
−71% Time to First Byte
+18% conversion in Q1
Lighthouse 98 across catalog
01
CS-02Apex Publishing
A Gutenberg-native editorial CMS
WordPressACF ProBlock API
Designed a custom block library with realtime previews and scheduled rollouts. Editors compose long-form pieces 3.2× faster than the previous flow.
- 3.2× faster editor throughput
- +42% pageviews on launch
- INP held under 100ms
⚡ 3.2× faster editing
apex-publishing
3.2× faster editor throughput
+42% pageviews on launch
INP held under 100ms
02
CS-03Lumen Health
HIPAA-aware patient portal & EHR sync
PHP 8.2OAuth 2REST API
Engineered a secure patient portal plugin with OAuth 2 to a third-party EHR. Wrote a typed REST layer and a full PHPUnit + Cypress test pipeline.
- Audit passed on first review
- 92% automated test coverage
- Zero PHI leak incidents
🛡 92% test coverage
lumen-health
Audit passed on first review
92% automated test coverage
Zero PHI leak incidents
03
CS-04Forge Studios
47-site multisite on a single composer platform
MultisiteComposerCI/CD
Stood up a unified multisite network with shared design tokens, GitHub Actions deploys, and Cloudflare-cached origins for every brand.
- Deploys reduced to 2 minutes
- 47 brands on one platform
- −96% production errors
⚡ −96% production errors
forge-studios
Deploys reduced to 2 minutes
47 brands on one platform
−96% production errors
04
06What clients say
Trusted by teams that ship.
"Hamza rewrote our checkout from scratch in 6 weeks. Conversion jumped 18% and our infra bill dropped. He thinks like a CTO, ships like a senior engineer."
SM
Sara Mendel
VP Engineering · Northwind
"We've worked with a lot of WordPress 'experts'. Hamza is in a different category. The plugin he built for us is still flawless three years later."
DO
David Okafor
Founder · Apex Publishing
"Performance audit, refactor, and launch in under a month. Lighthouse went from 41 to 96. The communication was as good as the code."
HR
Helena Rivas
Head of Product · Lumen
"Hamza migrated our multisite network without a single second of downtime. Editors didn't even notice — they just said the admin felt faster."
ML
Marcus Lin
CTO · Civic Media
"He treats performance like a product feature. Core Web Vitals went green across 40+ templates and stayed there. Rare combination of taste and rigor."
PS
Priya Shah
Director of Engineering · Outline
Booking Q3 — 2 slots remaining
Let's engineer something that scales.
Tell me about your product, your traffic, and the wall you've hit. I reply within 24 hours.
Or book a call instantly if you prefer.
Prefer email? m.hamza.mouzam@gmail.com