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Hamza Mouzam.
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Hamza Mouzam.
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ServicesCase studiesContactPrivacy
H
Hamza Mouzam.
AboutServicesProcessPortfolioCase StudiesClients
Hire me
AboutServicesProcessPortfolioCase StudiesClientsHire me
All case studies
CS-02Apex Publishing2024

A Gutenberg-native editorial CMS

Designed a custom block library with realtime previews and scheduled rollouts. Editors compose long-form pieces 3.2× faster than the previous flow.

Role
WordPress engineer
Duration
9 weeks
Year
2024
WordPressACF ProBlock API
Editor speed
3.2×
Pageviews
+42%
INP
82ms
OverviewProblemSolutionStackResultsShowcase
01Overview

Overview

Apex needed a custom block library aligned to their editorial style guide, with realtime previews and scheduled rollouts across regional editions.

02The problem

The problem

Editors copy-pasted HTML between drafts, breaking layouts and slowing publishing. The previous shortcode-based system had no preview, no validation, and no design tokens.

03The solution

The solution

  • Custom block library with typed attributes and tokenised styles.
  • Realtime previews using a serverless render pipeline.
  • Scheduled rollouts per regional edition with feature flags.
  • Editor analytics so the team could see where authors slowed down.
04Tech stack

Tech stack

WordPressACF ProReactGraphQLTypeScriptVercel Functions
05Outcome

Outcome

Editors compose long-form pieces in roughly a third of the previous time, with consistent layouts across every regional edition.

06Measured results

The numbers that matter.

Editor speed
3.2×
Pageviews
+42%
INP
82ms
07Showcase

Selected screens.

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H
Hamza Mouzam.
© 2026
ServicesCase studiesContactPrivacy